Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The Analysis of Supply Chain Management Implementation for the Creative Industry in Bandung

Authors
Izson Tanaka1, Katlea Fitriani1, *
1Universitas Katolik Parahyangan, Bandung, Indonesia
*Corresponding author. Email: katleafitriani@unpar.ac.id
Corresponding Author
Katlea Fitriani
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_37How to use a DOI?
Keywords
creative industry; supply chain management; strategic supplier partnership; customer relationship; information sharing
Abstract

The level of efficiency in creative industry remains low, leaving most of the creative industry sub-sector vulnerable to business continuity if changes and improvements in the aspect of production inputs are not made. Supply chain management is one of the sciences that can help overcome inefficiency. The concept of supply chain management can help small and medium-sized businesses achieve the desired levels of production efficiency. This research aims to understand the supply chain management model in ten creative industry players in Bandung through the assessment rubric analysis method. The assessment rubric used in this study was analytic scoring carried out by scoring the dimensions of supply chain management that have been assigned to ten creative industry players in the city of Bandung. In this study, there were 3 dimensions of supply chain management used, namely strategic supplier partnership, customer relationship, and information sharing. According to the research findings, the strategic supplier partnership dimension was the least noticed, while the customer relationship dimension was the most valued by the creative industries in Bandung.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_37
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_37How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Izson Tanaka
AU  - Katlea Fitriani
PY  - 2023
DA  - 2023/09/29
TI  - The Analysis of Supply Chain Management Implementation for the Creative Industry in Bandung
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 373
EP  - 381
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_37
DO  - 10.2991/978-94-6463-234-7_37
ID  - Tanaka2023
ER  -