Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The Analysis of Consumers’ Behavioral Intention in Using Mobile Banking Through the UTAUT Model Approach: A Case Study on New Livin by Mandiri Application

Authors
Mohamad Herdi Faizal1, *, Ratih Hurriyati1, Heny Hendrayati1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: herdibankmandiri@gmail.com
Corresponding Author
Mohamad Herdi Faizal
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_45How to use a DOI?
Keywords
mobile banking; behavioral intention; the unified theory of acceptance and usage technology (UTAUT)
Abstract

Banking business has undergone significant changes in this era of digital transformation. This situation encourages the banking industry to create more flexible procedures, organizational structures, and business models as a means to embrace the competition. This research aims to understand the role of UTAUT model, which consists of performance expectancy, effort expectancy, and social influence on the behavioral intention of Bank Mandiri’s consumers in using mobile banking. The data were collected through a survey-based empirical study on 200 users of New Livin by Mandiri application in West Java using a convenience sampling method. This research used descriptive analysis with path analysis and Smart PLS tools. The result indicated that the performance expectancy, effort expectancy, and social influence variables had positive effects on behavioral intention, but performance expectancy and social influence were the ones giving the most significant effects. Theoretical findings also proved that performance expectancy was a very significant factor in influencing one’s intention to use mobile banking.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_45
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_45How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mohamad Herdi Faizal
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2023
DA  - 2023/09/29
TI  - The Analysis of Consumers’ Behavioral Intention in Using Mobile Banking Through the UTAUT Model Approach: A Case Study on New Livin by Mandiri Application
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 458
EP  - 465
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_45
DO  - 10.2991/978-94-6463-234-7_45
ID  - Faizal2023
ER  -