Business Sustainability in the Pandemic Covid 19: Study at MSMES in Jambi City

DOI

10.2991/aer.k.210825.063How to use a DOI?

Keywords

Covid 19, MSMEs, Business sustainability

Abstract

The Covid-19 pandemic impacted various sectors, including Micro, Small, and Medium Enterprises (MSMEs). The research aims to: 1) Analyze the level of sustainability of MSMEs in Jambi City 2) Efforts that can make so that MSMEs can survive and have a competitive advantage; 3) Provide a theoretical basis for the government in formulating policies to develop MSMEs in Indonesia. The research method is quantitative and qualitative, using primary data with a sample size of 66 MSMEs in Jambi City. The data were analyzed using Partial Least Square (PLS) to obtain a strategy model for MSME business sustainability. The results showed that improvements did not influence the sustainability level of MSMEs in internal processes. Furthermore, internal process improvement not affects the profile of MSMEs and external environmental support.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ilham Wahyudi
AU  - Wiwik Tiswiyanti
AU  - Sosiawan Nusifera
PY  - 2021
DA  - 2021/08/26
TI  - Business Sustainability in the Pandemic Covid 19: Study at MSMES in Jambi City
BT  - Proceedings of the 3rd Green Development International Conference (GDIC 2020)
PB  - Atlantis Press
SP  - 363
EP  - 366
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.210825.063
DO  - 10.2991/aer.k.210825.063
ID  - Wahyudi2021
ER  -