Proceedings of the 4th Green Development International Conference (GDIC 2022)

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Analysis of the Export Potential of Indonesian Processed Green Tea Products Through Export Market Mapping by Empowering International Trade Digital Data

Authors
M. Gunawan1, *, Novie Ryandinni1
1Management Study Program, Faculty of Economic and Business, Universitas Jambi, Jambi, Indonesia
*Corresponding author. Email: wawankm236@gmail.com
Corresponding Author
M. Gunawan
Available Online 7 November 2023.
DOI
10.2991/978-2-38476-110-4_120How to use a DOI?
Keywords
Export; Green Tea; International Trade; Mapping; Potential
Abstract

The Indonesian tea trade specialization index value from 2006 to 2020 was positive from 0.439 to 0.627. This positive value indicates that the tea commodity has strong competitiveness and Indonesia as an exporting country produces more than domestic consumption. Domestic tea consumption data from 2002 to 2018 is still less than 1 kg/capita/year so that more tea is exported (Ministry of Agriculture, 2020). With the aim of knowing the appropriate export market potential in the destination country for the needs of Indonesian processed green tea products. Research methods that entirely use secondary data where the data comes from Trade Map 2021 data which is then analyzed by researchers with the help of international trade data sourced from E-Commerce sites, namely Amazon to see market dynamics of similar products prices and shipping rates between regions/countries. Based on Trade Map data for 2021 and additional market price data for similar products on E-commerce sites, namely Amazon, the result is that only Singapore and Chinese Taipei have the potential to supply Indonesian processed green tea products for export. The two countries, which have the potential to become exporters from Indonesia.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Green Development International Conference (GDIC 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
7 November 2023
ISBN
10.2991/978-2-38476-110-4_120
ISSN
2352-5398
DOI
10.2991/978-2-38476-110-4_120How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - M. Gunawan
AU  - Novie Ryandinni
PY  - 2023
DA  - 2023/11/07
TI  - Analysis of the Export Potential of Indonesian Processed Green Tea Products Through Export Market Mapping by Empowering International Trade Digital Data
BT  - Proceedings of the 4th Green Development International Conference (GDIC 2022)
PB  - Atlantis Press
SP  - 1197
EP  - 1204
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-110-4_120
DO  - 10.2991/978-2-38476-110-4_120
ID  - Gunawan2023
ER  -