Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

The Role of Moral Identity in Consumers’ Purchase Intention with Corporate Social Responsibility

Authors
Guisheng Jin, Di Chen
Corresponding Author
Guisheng Jin
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.45How to use a DOI?
Keywords
corporate social responsibility, purchase intention, the self-importance of moral identity, consumer corporate identity, theoretical models
Abstract
Based on the domestic and international researches about consumer response to corporate social responsibility (CSR), this research builds a theoretical model about the effects of CSR on consumers' purchase intention, which introduces the consumer corporate identity and the self-importance of moral identity. Through theoretical derivation, enterprises to fulfill their CSR will positively influence consumer corporate identity and consumers' purchase intention, in this process, the consumer corporate identity plays a mediating role, and the self-importance of moral identity plays a moderating role.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.45How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Guisheng Jin
AU  - Di Chen
PY  - 2014/01
DA  - 2014/01
TI  - The Role of Moral Identity in Consumers’ Purchase Intention with Corporate Social Responsibility
BT  - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.45
DO  - https://doi.org/10.2991/gecss-14.2014.45
ID  - Jin2014/01
ER  -