The Role of Moral Identity in Consumers’ Purchase Intention with Corporate Social Responsibility
Guisheng Jin, Di Chen
Available Online January 2014.
- https://doi.org/10.2991/gecss-14.2014.45How to use a DOI?
- corporate social responsibility, purchase intention, the self-importance of moral identity, consumer corporate identity, theoretical models
- Based on the domestic and international researches about consumer response to corporate social responsibility (CSR), this research builds a theoretical model about the effects of CSR on consumers' purchase intention, which introduces the consumer corporate identity and the self-importance of moral identity. Through theoretical derivation, enterprises to fulfill their CSR will positively influence consumer corporate identity and consumers' purchase intention, in this process, the consumer corporate identity plays a mediating role, and the self-importance of moral identity plays a moderating role.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Guisheng Jin AU - Di Chen PY - 2014/01 DA - 2014/01 TI - The Role of Moral Identity in Consumers’ Purchase Intention with Corporate Social Responsibility BT - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/gecss-14.2014.45 DO - https://doi.org/10.2991/gecss-14.2014.45 ID - Jin2014/01 ER -