Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

Study on the Development Path of Intermediary Based on the Consumers’ Shopping Channel Selection

Authors
Qingguo Wang, Shaowei Xia, Haile Hui
Corresponding Author
Qingguo Wang
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.46How to use a DOI?
Keywords
intermediary, shoppingchannel, development path, simulation analysis, netlog
Abstract
The development of intermediary on one hand depends on the external environment changes, on the other hand depends on the transaction patterns between buyers and sellers. On the basis of rational agent assumption and from the perspective of what shopping channel the consumer select when they buy different type of goods, this paper intends to obtain the consumer’s shopping channel selection tendency model when they buy different type of goods through simulation analysis with the Netlog software, so as to provide development strategies for the intermediary.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.46How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Qingguo Wang
AU  - Shaowei Xia
AU  - Haile Hui
PY  - 2014/01
DA  - 2014/01
TI  - Study on the Development Path of Intermediary Based on the Consumers’ Shopping Channel Selection
PB  - Atlantis Press
SP  - 178
EP  - 181
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.46
DO  - https://doi.org/10.2991/gecss-14.2014.46
ID  - Wang2014/01
ER  -