Study on the Development Path of Intermediary Based on the Consumers’ Shopping Channel Selection
Qingguo Wang, Shaowei Xia, Haile Hui
Available Online January 2014.
- https://doi.org/10.2991/gecss-14.2014.46How to use a DOI?
- intermediary, shoppingchannel, development path, simulation analysis, netlog
- The development of intermediary on one hand depends on the external environment changes, on the other hand depends on the transaction patterns between buyers and sellers. On the basis of rational agent assumption and from the perspective of what shopping channel the consumer select when they buy different type of goods, this paper intends to obtain the consumer’s shopping channel selection tendency model when they buy different type of goods through simulation analysis with the Netlog software, so as to provide development strategies for the intermediary.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Qingguo Wang AU - Shaowei Xia AU - Haile Hui PY - 2014/01 DA - 2014/01 TI - Study on the Development Path of Intermediary Based on the Consumers’ Shopping Channel Selection PB - Atlantis Press SP - 178 EP - 181 SN - 1951-6851 UR - https://doi.org/10.2991/gecss-14.2014.46 DO - https://doi.org/10.2991/gecss-14.2014.46 ID - Wang2014/01 ER -