Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

Analysis of Formation Mechanism of Revisit Intention: Data from East China

Authors
Huamin Li
Corresponding Author
Huamin Li
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.62How to use a DOI?
Keywords
revisit intention, destination, formation mechanism, tourist value, Theory of Planned Behavior, extended model
Abstract
The paper discusses the factors of revisit intention, and constructs an Extended Model of TPB which contains the variables of attitude, customer’s value etc. Based upon the literature review, the paper constructs the measurement of these factors. The structured survey is adapted to encompass four different destination types and the data is analyzed through SEM to research the formation mechanism of revisit intention. The results demonstrate that subjective norm, behavior control perception, attitude, past behavior, destination image, value of tourists and other variables have significant influence on revisit intention. Attitude and customer’s value are the mediator variables in the mode, and they also have significant influence on revisit intention. Other variables have significant effects or have indirect influence on revisit intention.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.62How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Huamin Li
PY  - 2014/01
DA  - 2014/01
TI  - Analysis of Formation Mechanism of Revisit Intention: Data from East China
BT  - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.62
DO  - https://doi.org/10.2991/gecss-14.2014.62
ID  - Li2014/01
ER  -