Analysis of Formation Mechanism of Revisit Intention: Data from East China

DOI

10.2991/gecss-14.2014.62How to use a DOI?

Keywords

revisit intention, destination, formation mechanism, tourist value, Theory of Planned Behavior, extended model

Abstract

The paper discusses the factors of revisit intention, and constructs an Extended Model of TPB which contains the variables of attitude, customer’s value etc. Based upon the literature review, the paper constructs the measurement of these factors. The structured survey is adapted to encompass four different destination types and the data is analyzed through SEM to research the formation mechanism of revisit intention. The results demonstrate that subjective norm, behavior control perception, attitude, past behavior, destination image, value of tourists and other variables have significant influence on revisit intention. Attitude and customer’s value are the mediator variables in the mode, and they also have significant influence on revisit intention. Other variables have significant effects or have indirect influence on revisit intention.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huamin Li
PY  - 2014/01
DA  - 2014/01
TI  - Analysis of Formation Mechanism of Revisit Intention: Data from East China
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 246
EP  - 252
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.62
DO  - 10.2991/gecss-14.2014.62
ID  - Li2014/01
ER  -