Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

From Customer Intelligence to Customer Understanding in Industrial Services

Authors
T.S. Mittilä
Corresponding Author
T.S. Mittilä
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.66How to use a DOI?
Keywords
industrial service, customer understanding, customer information, customer intelligence,
Abstract
The paper suggests a new conceptual construct “Wheel of customer understanding” by bringing the concepts of customer intelligence, customer knowledge and service management together.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.66How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - T.S. Mittilä
PY  - 2014/01
DA  - 2014/01
TI  - From Customer Intelligence to Customer Understanding in Industrial Services
BT  - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.66
DO  - https://doi.org/10.2991/gecss-14.2014.66
ID  - Mittilä2014/01
ER  -