From Customer Intelligence to Customer Understanding in Industrial Services
Available Online January 2014.
- https://doi.org/10.2991/gecss-14.2014.66How to use a DOI?
- industrial service, customer understanding, customer information, customer intelligence,
- The paper suggests a new conceptual construct “Wheel of customer understanding” by bringing the concepts of customer intelligence, customer knowledge and service management together.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - T.S. Mittilä PY - 2014/01 DA - 2014/01 TI - From Customer Intelligence to Customer Understanding in Industrial Services BT - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/gecss-14.2014.66 DO - https://doi.org/10.2991/gecss-14.2014.66 ID - Mittilä2014/01 ER -