Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

From Customer Intelligence to Customer Understanding in Industrial Services

Authors
T.S. Mittilä
Corresponding Author
T.S. Mittilä
Available Online January 2014.
DOI
10.2991/gecss-14.2014.66How to use a DOI?
Keywords
industrial service, customer understanding, customer information, customer intelligence,
Abstract

The paper suggests a new conceptual construct “Wheel of customer understanding” by bringing the concepts of customer intelligence, customer knowledge and service management together.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
Series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
10.2991/gecss-14.2014.66How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - T.S. Mittilä
PY  - 2014/01
DA  - 2014/01
TI  - From Customer Intelligence to Customer Understanding in Industrial Services
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 263
EP  - 266
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.66
DO  - 10.2991/gecss-14.2014.66
ID  - Mittilä2014/01
ER  -