An Application of AHP Approach to Evaluate the Brand Equity for Healthcare Center Case in Taiwan
Wan Tran Huang, Tran Trong Thuy
Wan Tran Huang
Available Online January 2014.
- https://doi.org/10.2991/gecss-14.2014.83How to use a DOI?
- AHP, brand equity, preventive healthcare center
- In recent years, having a strong brand is important, since it can provide a business with several benefits both externally and internally. In order to have a strong brand, the company’s and the customer’s perception of the brand equity needs to be congruent. Therefore, the objective of the research is to show out the opinions from company and costumers in terms of brand equity by using the Analytical Hierarchy Process (AHP) as research method.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Wan Tran Huang AU - Tran Trong Thuy PY - 2014/01 DA - 2014/01 TI - An Application of AHP Approach to Evaluate the Brand Equity for Healthcare Center Case in Taiwan BT - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/gecss-14.2014.83 DO - https://doi.org/10.2991/gecss-14.2014.83 ID - Huang2014/01 ER -