Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

An Application of AHP Approach to Evaluate the Brand Equity for Healthcare Center Case in Taiwan

Authors
Wan Tran Huang, Tran Trong Thuy
Corresponding Author
Wan Tran Huang
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.83How to use a DOI?
Keywords
AHP, brand equity, preventive healthcare center
Abstract
In recent years, having a strong brand is important, since it can provide a business with several benefits both externally and internally. In order to have a strong brand, the company’s and the customer’s perception of the brand equity needs to be congruent. Therefore, the objective of the research is to show out the opinions from company and costumers in terms of brand equity by using the Analytical Hierarchy Process (AHP) as research method.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.83How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wan Tran Huang
AU  - Tran Trong Thuy
PY  - 2014/01
DA  - 2014/01
TI  - An Application of AHP Approach to Evaluate the Brand Equity for Healthcare Center Case in Taiwan
PB  - Atlantis Press
SP  - 331
EP  - 333
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.83
DO  - https://doi.org/10.2991/gecss-14.2014.83
ID  - Huang2014/01
ER  -