Network Analysis in Tourism Distribution Channels
Ananda Jeeva, Mai T.T. Tran
Available Online January 2014.
- https://doi.org/10.2991/gecss-14.2014.98How to use a DOI?
- tourism distribution network, network analysis, case study
- Application of Network Analysis in tourism research is relatively new, especially in the study of tourism distribution channels. Network Analysis is employed to investigate the structure and pattern of relationships between actors in a network. This paper applies Network Analysis with ORA software to analyze tourism distribution channels. The results of the research show the pattern of the network between tour operators and travel agencies and between tour operators. Network Analysis also reveals the cooperation and cohesion of the network as well as the network dynamics between the case study tour operator and its travel agencies over a period of time.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ananda Jeeva AU - Mai T.T. Tran PY - 2014/01 DA - 2014/01 TI - Network Analysis in Tourism Distribution Channels BT - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/gecss-14.2014.98 DO - https://doi.org/10.2991/gecss-14.2014.98 ID - Jeeva2014/01 ER -