Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

Network Analysis in Tourism Distribution Channels

Authors
Ananda Jeeva, Mai T.T. Tran
Corresponding Author
Ananda Jeeva
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.98How to use a DOI?
Keywords
tourism distribution network, network analysis, case study
Abstract
Application of Network Analysis in tourism research is relatively new, especially in the study of tourism distribution channels. Network Analysis is employed to investigate the structure and pattern of relationships between actors in a network. This paper applies Network Analysis with ORA software to analyze tourism distribution channels. The results of the research show the pattern of the network between tour operators and travel agencies and between tour operators. Network Analysis also reveals the cooperation and cohesion of the network as well as the network dynamics between the case study tour operator and its travel agencies over a period of time.
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Proceedings
2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.98How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ananda Jeeva
AU  - Mai T.T. Tran
PY  - 2014/01
DA  - 2014/01
TI  - Network Analysis in Tourism Distribution Channels
BT  - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.98
DO  - https://doi.org/10.2991/gecss-14.2014.98
ID  - Jeeva2014/01
ER  -