Unlocking Business Insights: The Link Between Pet Owner Spending, Time Commitment, and Attachment

DOI

10.2991/978-2-38476-559-1_48How to use a DOI?

Keywords

Pet Owner Attachment; Time Commitment; Spending Behaviour; Human–Pet Relationship; Consumer Psychology

Abstract

This research paper investigates the links between pet owner attachment, time investment, and spending, with the goal of revealing how emotional and behavioural variables can translate into financial decisions in the pet care industry. Utilizing theories from human-animal interaction, psychology and consumer behaviour, the study seeks to examine how emotional connection to pets drives owners’ investment in pet products and services. A quantitative research method was used, utilizing structured survey data, variable such as attachment, time investment, spending, propensity to try, and loyalty to brand were analysed via correlation and regression. The literature review identifies increasing premiumization, and emotional contingent behaviour toward pets has surged during and after the COVID-19 pandemic, there seems to be no clear integration of psychological attachment to a pet with real behaviour related to spending. The results of the Pearson Correlation indicates that owners who are more invested in their pets emotionally or with time spent, spend more and are more likely to be loyal to certain brands. The results of the findings Cronbach’s Alpha (α) of more than 0.8 means indicate a greater humanization of pets. Overall, this study contributes to both marketing and behavioural literature by providing an all-in model, stating that attachment to a pet could be integrated to consumer spending, along with necessitating greater consideration of these attachments across demographics and cultures, to further understanding of spending in the ever-changing pet economy.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Devika Golchha
PY  - 2026
DA  - 2026/04/19
TI  - Unlocking Business Insights: The Link Between Pet Owner Spending, Time Commitment, and Attachment
BT  - Proceedings of the Global Innovation and Technology Summit “AAROHAN 3.0”_HSS track (GITS-HSS 2025)
PB  - Atlantis Press
SP  - 743
EP  - 758
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-559-1_48
DO  - 10.2991/978-2-38476-559-1_48
ID  - Golchha2026
ER  -