All of the articles in this proceedings volume have been presented at the [Global Innovation and Technology Summit “AAROHAN 3.0”] during [4th Aug 2025 to 8th Aug 2025] in [Atlas SKillTech University, Mumbai]. These articles have been peer reviewed by external subject experts from reputed academic institutions...

Purpose: Despite the widespread adoption of circular economy efforts around the world, game-theoretic literature has not sufficiently addressed the challenges, intergovernmental dynamics, and stakeholder trade-offs inherent in the circular revolution. This paper aims to fill a crucial research gap by...

This study investigates Environmental, Social, and Governance (ESG) integration as a multidimensional construct within the Indian corporate context, using industry leaders as benchmarks. Drawing on S&P Global Corporate Sustainability Assessment (CSA) data, the research evaluates Mahindra & Mahindra...

The skills needed for employment became dynamic with the changing demography, technology & global influence, which, with the current education system, can only be tackled partially. This study examines aspects of work that may be impacted in the future and highlights the importance of flexibility,...

The advent of e-commerce has fundamentally reshaped the retail landscape, particularly within the clothing industry, where online platforms now dominate consumer behavior. To thrive in this competitive environment, clothing brands must deploy effective digital advertising strategies to cut through the...

The proliferation of social media has presented “finfluencers,” individuals leveraging daises like YouTube, Instagram, and Twitter to share financial assistance and investment strategies. This study explores how finfluencers influence investor behaviour and stock price dynamics. Using an event study...

This study explores the adoption, utilization, and impact of Point-of-Sale (POS) systems within Kolkata’s diverse retail sector amid ongoing digital transformation. As digital payment technologies reshape retail operations, POS systems have emerged as vital tools in enhancing operational efficiency,...

Since 2020, the convergence of Artificial Intelligence (AI) with education scenarios has become a faster, pace-driven event, which causes the shift in the paradigm at primary, secondary, and tertiary levels. This research paper explores the two-sided nature of the AI dilemma in the classroom, i.e. whether...

The integration of Artificial Intelligence (AI) in higher education is reshaping formative feedback practices, particularly in academic writing. AI-enabled feedback systems—such as ChatGPT, Grammarly, and Microsoft Copilot—offer scalable, real-time assistance that enhances writing fluency, coherence,...

This paper gives a balanced view of the opportunities of robo-advisory platforms to exert financial performance and, ultimately, a potential effect on the economics of a financial gap in the field of personal finance. Though the use of these fintech tools is touted as leading to increased equity in accessing...

Ayurveda is becoming popular again as people look for natural, safe, and eco-friendly skincare products. This study looks at how Ayurvedic skincare can combine old traditional methods with new technology to support a more sustainable future by the year 2050. The research is based on data from 385 consumers...

In recent years, several global pharmaceutical organizations are closing down or reducing their operations in India. Considering the growth of Indian pharmaceutical generic market, this trend appears paradoxical. This paper tries to find the fundamental issues present in Indian pharmaceutical sector...

By automating data-driven judgments, artificial intelligence (AI) holds the possibility of bringing revolutionary, cutting-edge solutions to the domains of medicine, education, and financial empowerment. AI also holds promise for social good and global sustainable development. However, biases or skewed...

This investigation explores the intricate relationships between corporate governance structures and firm valuation, with particular emphasis on how financial performance metrics serve as intermediary variables. The research focuses on three primary governance elements: board size, director independence,...

As the call for climate accountability grows, carbon accounting will likely become increasingly significant for green governance, especially in sectors of high-emissions such as energy. This study examined how much of a priority carbon accounting and emissions disclosure were to major Indian energy firms....

Solid waste management has been significant role of the urban development, because locality have been extending and merging between rural and urban areas is challenge nature in general, especially for urban is major causes and sustained of the solid wase management vital role and decided for the good...

Purpose: The primary objective of this research is to examine players’ preferences concerning visual aesthetics in 3D video games, including favored art styles, color schemes, and overall visual appeal. The secondary objective is to assist researchers and industry professionals in navigating the complexities...

Purpose: This paper studies how multinational companies (MNEs) choose their strategies to respond to local market needs, especially when their products are not strongly influenced by local culture. The main goal is to understand how the culture of the country where the business operates affects the company’s...

Human communication is being redefined in this digital age, making new form of interaction, engagement and disruption through digital age. By the 2050, digital dialogues will not only be shaping individual behaviors but also influence collective consciousness, governance, activism and socio-cultural...

The convergence of Robotics and the Internet of Things (IoT) is revolutionizing the electric vehicle (EV) manufacturing landscape, particularly within the context of Industry 4.0 and the anticipated leap into Industry 5.0. This chapter explores how Indian EV manufacturers are increasingly integrating...

One of the components of global efforts to curb climate change and achieve sustainable development is a global shift towards renewable energy. The governments also play a very significant role in accelerating this change through policy making, money and smart investment provision to people. This paper...

This study examines the intersection of e-governance and welfare distribution in India, with a focus on Scheme Shakti, a proposed mobile-based platform aimed at improving equitable access to government schemes. By addressing barriers such as information asymmetry, procedural complexity, and low adoption...

In an increasingly dynamic and complex global market, the integration of Human Resource Management (HRM) with Supply Chain Management (SCM) has emerged as a strategic imperative. However, uncertainties in human-centered operations present persistent challenges. This study investigates the viability of...

This study investigates the transformative potential of Artificial Intelligence (AI) in enhancing real-time monitoring and prediction of public health trends. By organizing a survey with participants from the public health, data science and AI sectors, it collected insight from 80 professionals. The...

This research examines how the field of art and design education is changing, highlighting the importance of inclusion, sustainability, and technology as change agents. While sustainability demands the use of ecologically friendly materials and methods, emerging technologies like digital art, virtual...

Purpose: This study investigates how Chatbot Marketing Efforts (CMEs) influence consumer trust, attitudes, and acceptance intentions in mobile commerce environments. Despite the increasing deployment of chatbots in customer engagement, limited empirical research explores how different CME dimensions...

Social media has emerged as a powerful tool for political mobilization, transforming isolated expressions of dissent into organized global movements. This study investigates how platforms such as Twitter, Facebook, and Instagram have evolved from mere communication channels into dynamic instruments of...

The escalating twin crises of climate change and socio-economic inequality demand entrepreneurial ecosystems that move beyond profit-driven logics toward systemic transformation. Yet, existing ecosystem frameworks remain predominantly growth-centric, neglecting justice, inclusivity, and climate resilience....

In today’s experience-driven market, brands increasingly rely on emotional storytelling to connect with consumers, especially during celebration days such as Mother’s Day, Father’s Day, Valentine’s Day, and Women’s Day. These special occasions present a unique opportunity for brands to craft compelling...

The use of AI and the smart decision-making that harvests much automation and decentralisation are also causing massive changes in the workings of the financial system. The study concentrates on the use of AI in DeFi and the possibility of it transforming the way trade and finance are managed in global...

The use of predictive analytics in Ayurvedic healthcare offers healthcare organizations with a paradigmatic shift to enhance better business judgments, processes streamlining and environmentally friendly business improvement. The purpose of the paper is to explore how predictive analytics supported by...

This research explores the development of artificial intelligence (AI) systems in a human-centric manner, emphasizing ethical design, user empowerment, and societal well-being. As AI becomes increasingly embedded in everyday activities, it is essential to ensure that these systems are consistent with...

The study looks into how Artificial Intelligence(AI) can make the Academic Bank of Credits(ABC) platform more accessible, transparent and user-friendly for students studying in various graduate and post-graduate colleges across Davangere - including those in medical, dental and engineering programs (Dwivedi...

As environmental concerns reshape India’s automotive sector, Maruti Suzuki integrates sustainability messaging into advertisements for hybrid/Compressed Natural Gas (CNG) models. Yet, the efficacy of such campaigns in influencing consumer purchase intention remains underexplored amid competing priorities...

Purpose:Geopolitical conflicts, such as the Russia-Ukraine War and the US-China Trade War, have contributed to economic fragmentation and triggered sector-specific disruptions, particularly in energy, defence, and agriculture. While existing literature has largely focused on macroeconomic outcomes and...

The increasing competition in the banking sector has made customer acquisition and customer retention difficult for the banks. Banks need to integrate their processes to make their systems robust so as to offer exemplary customer experience, better risk management and reduced frauds which will help them...

India’s vision for Viksit Bharat 2047 necessitates a robust transformation in higher education to produce a skilled and innovative workforce. Central to this transformation is the enhancement of teaching quality, which directly influences student competencies and employability. This study examines faculty...

This paper explores the proactive role of pioneering organizations in shaping a sustainable and prosperous future, as envisioned by Vision 2050. Through a qualitative multiple-case study approach, this research identifies and analyzes the key strategic dimensions driving this transformation across diverse...

The growing employee digital surveillance and data-driven human resource management has resulted in an imbalance between the privacy of an employee and organizational effectiveness. This paper examines how Indian firms can proactively incorporate privacy protections into their workplace systems and decision-making...

Technology development is key to economic development and prosperity of an organization. Continuous innovation generates new options for business growth as it solves some existing problems and paves way for change in system. Psychological factors that drive such change have been discussed using Technology...

Purpose: Major football events such as the FIFA World Cup are known to impact the economic conditions of host nations significantly. This research evaluates the multifaceted economic impacts of such events through a data-driven approach, focusing on aspects such as tourism, infrastructure and long-term...

The recent significant increase in US tariffs has notably influenced India’s trade and export sectors. The tariff measures and associated trade policies introduced by Trump have had a considerable effect on certain Indian sectoral indices, particularly in the energy, IT, pharmaceutical, and traditional...

Purpose: This study aims to address critical gaps in defining how digital tools and technologies augment entrepreneurship among women from low income and resource backgrounds in India. It observes the extent to which technology can affect empowerment and economic agency, offering fresh perspectives on...

Flexible work arrangements (FWAs) have shifted from marginal human resource policies to central drivers of organisational transformation, accelerated by advances in digital technology and the disruptions of the COVID-19 pandemic. This study examines how FWAs influence traditional employment models (TEM)...

Purpose – This paper examines the impact of the Trump administration’s tariff policy on India’s monetary policy adaptation in response to global trade disruptions, with a particular emphasis on the digital trade era. It attempts to comprehend the manner in which the United States’ implementation of protectionist...

Purpose: This study examines the mediating role of Perception of Human-Centric AI (PHCAI) in the relationship between Attitudes Toward Upskilling and Reskilling (AUR), Perceived Societal Impact of AI on Employment (PSAIE), and Perceived AI Fairness and Employment Equity (PAIFE). The aim is to advance...

As the field of AI and its capabilities begin to enhance the abilities of the various aspects of work and work outcomes, a significant area that is also getting influenced by AI is the Higher Education domain. The ability of AI tools to enhance the methods and mechanics of provisioning better growth,...

This research paper investigates the links between pet owner attachment, time investment, and spending, with the goal of revealing how emotional and behavioural variables can translate into financial decisions in the pet care industry. Utilizing theories from human-animal interaction, psychology and...

Infosys Limited, established in 1981, is a Bangalore-headquartered global leader in technology services and consulting. It’s recognized worldwide for innovative solutions, excellence, and as a top partner for digital transformation. This research paper aims to analyze the financial trends of Infosys...