ANALYSIS OF LION AIR'S COMPETITIVE STRATEGY IN BUSINESS COMPETITION FOR SCHEDULED AIR TRANSPORT SERVICES IN INDONESIA
Available Online November 2017.
- https://doi.org/10.2991/grost-17.2018.18How to use a DOI?
- Market Concentration, Low Cost Carrier (LCC), Competition.
- The purpose of this research is to know the influence of service quality (tangible, reliability, respo nsiveness, assurance, and emphaty) partially or simultaneously to customer satisfaction level and to know more dominant influence from tangible, reliability, responsiveness, assurance, and empathy) to the level of customer satisfaction on PT.Lion Air flight operation in Terminal I of Soekarno Hatta Airport. In this study how the influence of service quality (service quality) seen from five dimensions: tangible, reliability, responsiveness, assurance, and empathy to the satisfaction of airline service customers PT. Lion Air. While the hypothesis of this study is the quality of service has a significant influence on customer satisfaction of airline services PT.Lion Air. The results showed that service quality seen from five dimensions: tangible, reliability, responsiveness, assurance, and emphaty simultaneously and partially significant effect on customer satisfaction of PT.Lion Air flight service. Variables that have significant influence is assurance, as well as the most dominant effect on customer satisfaction.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Tiarto Tiarto PY - 2017/11 DA - 2017/11 TI - ANALYSIS OF LION AIR'S COMPETITIVE STRATEGY IN BUSINESS COMPETITION FOR SCHEDULED AIR TRANSPORT SERVICES IN INDONESIA BT - Global Research on Sustainable Transport (GROST 2017) PB - Atlantis Press SP - 194 EP - 210 SN - 2352-5401 UR - https://doi.org/10.2991/grost-17.2018.18 DO - https://doi.org/10.2991/grost-17.2018.18 ID - Tiarto2017/11 ER -