Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)

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Research on the Influence of Values-Related Brand Crisis on Online Collective Behavior

Authors
Lunxiu Lin1, *
1School of Business and Management, Shanghai International Studies University, Shanghai, 200083, China
*Corresponding author. Email: 0203100541@shisu.edu.cn
Corresponding Author
Lunxiu Lin
Available Online 19 July 2023.
DOI
10.2991/978-2-38476-068-8_61How to use a DOI?
Keywords
Values-related brand crisis; online collective behavior; group anger; group efficacy
Abstract

The frequent occurrence of values-related brand crises has gradually attracted widespread public attention and triggered public online collection behavior, placing the crisis brand and even the company in the limelight and bringing negative impact on corporate reputation and brand image. 107 participants participated in this study through an online questionnaire. The results of the study show that values-related brand crises lead to public online collection behavior, and that group anger and group effectiveness play a fully mediating role. This study contributes to the study of online collection behavior triggered by values-related brand crises.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 July 2023
ISBN
10.2991/978-2-38476-068-8_61
ISSN
2352-5398
DOI
10.2991/978-2-38476-068-8_61How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lunxiu Lin
PY  - 2023
DA  - 2023/07/19
TI  - Research on the Influence of Values-Related Brand Crisis on Online Collective Behavior
BT  - Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
PB  - Atlantis Press
SP  - 482
EP  - 490
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-068-8_61
DO  - 10.2991/978-2-38476-068-8_61
ID  - Lin2023
ER  -