Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)

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User Experience on Augmented Reality Card Mobile Application for Promoting a Non-governmental Organization Services (ARCare4NGO)

Authors
Azizah Che Omar1, *, Yap Houng Ying1, Yap Houng Minn1
1School of Multimedia Technology and Communication, College Arts and Sciences, Universiti Utara, Kedah, Malaysia
*Corresponding author. Email: co.azizah@uuum.edu.my
Corresponding Author
Azizah Che Omar
Available Online 31 August 2023.
DOI
10.2991/978-2-38476-098-5_46How to use a DOI?
Keywords
User Experience; Augmented Reality (AR); AR Card Mobile Applications; ARCare4NGO; Non-Governmental Organization (NGO); Disabilities
Abstract

This paper reports the ongoing project related to the development of ARCare4NGO mobile application for promoting NGO services. Nowadays, people might know about a Non-Governmental Organization (NGO) but did not know what services they had provided and where to donate the supplies. Besides, the awareness of helping disabilities is less. NGO also need donations to help them keep their organization active to continue to help the disabilities and unfortunate individuals. Therefore, ARCare4NGO had been developed and evaluated. This project was to develop the AR card mobile application to promote NGO services (ARCare4NGO) that can promote the NGO services successfully to the users. This could increase the awareness of caring and helping disabilities so that there are more new donors making donations. The proposed application also has been discussed in the previous paper which involves expert evaluation. To ensure the proposed application could fulfil the actual users’ needs, user experience testing had been carried out and discussed in this paper. A set of questionnaires has been set up and distributed to the actual users upon they use the proposed ARCare4NGO. Overall, the findings of the study indicate that the ARCare4NGO is user friendly, easy to use, an interesting way to promote NGO services and able to evoke positive donations from users to the NGO.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 August 2023
ISBN
10.2991/978-2-38476-098-5_46
ISSN
2352-5398
DOI
10.2991/978-2-38476-098-5_46How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Azizah Che Omar
AU  - Yap Houng Ying
AU  - Yap Houng Minn
PY  - 2023
DA  - 2023/08/31
TI  - User Experience on Augmented Reality Card Mobile Application for Promoting a Non-governmental Organization Services (ARCare4NGO)
BT  - Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)
PB  - Atlantis Press
SP  - 531
EP  - 544
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-098-5_46
DO  - 10.2991/978-2-38476-098-5_46
ID  - CheOmar2023
ER  -