Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)

Analysis of Symbolic Meaning and Behavior Characteristics of Fashion Consumption

Authors
Yi-Jing Song, Yu-Ling Bai
Corresponding Author
Yi-Jing Song
Available Online 17 February 2020.
DOI
10.2991/assehr.k.200207.032How to use a DOI?
Keywords
fashion consumption, symbolic meaning, behavioral characteristics
Abstract

Under the background of upgraded consumption in China, fashion consumption deserves attention. This paper holds the point that the main demands of consumers in fashion consumption activities are not limited to the usage value of commodities, but the symbolic meaning of commodities is more obvious. Taking the young people who always try to pursue the fashion trend as the research target, this paper analyses their fashion consumption performance and behavior characteristics. Finally, it is concluded that the symbolic commodities have become the main force to promote fashion consumption and suggestions for relevant enterprises are put forward.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 February 2020
ISBN
10.2991/assehr.k.200207.032
ISSN
2352-5398
DOI
10.2991/assehr.k.200207.032How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yi-Jing Song
AU  - Yu-Ling Bai
PY  - 2020
DA  - 2020/02/17
TI  - Analysis of Symbolic Meaning and Behavior Characteristics of Fashion Consumption
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)
PB  - Atlantis Press
SP  - 195
EP  - 200
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200207.032
DO  - 10.2991/assehr.k.200207.032
ID  - Song2020
ER  -