Post-Disaster Tourist Behavior: Motivation and Intention
- https://doi.org/10.2991/iaw-sc.2013.246How to use a DOI?
- disaster; motivation; visit intention; dark tourism; Sichuan
Focusing on the popular Chinese tourist destination of Sichuan in the aftermath of the Wenchuan earthquake in 2008, this study attempts to explore domestic tourists’ motivations and intentions to visit a post-disaster destination. Based on a questionnaire survey, this study identifies six push factors and four pull factors of travel motivation. The results of linear regression analysis reveal that different push and pull factors drive people to visit Sichuan for leisure and dark tourism purposes. In the meanwhile, this study reveals the potential of joint consumption of both leisure and dark tourism. In terms of managerial implications, the findings suggest that dark tourism can be used as another vehicle to restore tourism to Sichuan, and post-disaster sites in general.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Kuo Zhang AU - Li Zuo PY - 2013/10 DA - 2013/10 TI - Post-Disaster Tourist Behavior: Motivation and Intention BT - Proceedings of the 2013 International Academic Workshop on Social Science PB - Atlantis Press SP - 1067 EP - 1072 SN - 1951-6851 UR - https://doi.org/10.2991/iaw-sc.2013.246 DO - https://doi.org/10.2991/iaw-sc.2013.246 ID - Zhang2013/10 ER -