Proceedings of the 3rd International Conference on Material, Mechanical and Manufacturing Engineering

A Correction Method of Online Product Scores from the Perspective of Discourse Markers Theory

Authors
Weijun Wang, Yanqiu Song, Boyang Chen
Corresponding Author
Weijun Wang
Available Online August 2015.
DOI
https://doi.org/10.2991/ic3me-15.2015.231How to use a DOI?
Keywords
online product reviews; score deviation; Discourse Markers
Abstract
Online product reviews is an important information source which affects consumer purchasing decision-making deeply, but the inconsistency between reviews and scores brings troubles in the process of decision-making for consumers. So the importance of solving reviews’ authenticity is focused on. This paper attempts to introduce the Discourse Markers Theory to make a correction on review scores by analyzing the content of reviews, achieving a breakthrough in the semantic and pragmatic level. Firstly, we build a library of discourse markers in the field of online product reviews and design a correction system including credibility, position, emotional attitude. Then, we get the weight of each index through the questionnaire and propose a algorithm to correct deviation of reviews scores. In the last, the verification results from Jingdong mall show the method has better feasibility and validity.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Conference on Material, Mechanical and Manufacturing Engineering (IC3ME 2015)
Part of series
Advances in Engineering Research
Publication Date
August 2015
ISBN
978-94-6252-100-1
ISSN
2352-5401
DOI
https://doi.org/10.2991/ic3me-15.2015.231How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Weijun Wang
AU  - Yanqiu Song
AU  - Boyang Chen
PY  - 2015/08
DA  - 2015/08
TI  - A Correction Method of Online Product Scores from the Perspective of Discourse Markers Theory
BT  - 3rd International Conference on Material, Mechanical and Manufacturing Engineering (IC3ME 2015)
PB  - Atlantis Press
SN  - 2352-5401
UR  - https://doi.org/10.2991/ic3me-15.2015.231
DO  - https://doi.org/10.2991/ic3me-15.2015.231
ID  - Wang2015/08
ER  -