Study on the Application of Traditional Calligraphic Art in Graphic Design

DOI

10.2991/icadce-15.2015.64How to use a DOI?

Keywords

calligraphic art; graphic design; case study

Abstract

Calligraphy is the model of Chinese traditional art, but it needs case study to better integrate it into the graphic design, apply it in graphic design, and thus reflect the cultural connotation of graphic design works, enhance and improve the graphic design to the international level. In this way, we can see the influence of the traditional calligraphic art on graphic design more clearly, know how designers get calligraphy prototypes from traditional calligraphic art and transform them into desired design elements. It requires that designers shall set the design style, obtain calligraphic art prototypes, capture calligraphic art elements and transform them into design elements and then apply them into design. It is embodied in different forms in the logo design, packaging design, poster design, graphic design and etc.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yaojie Guo
PY  - 2015/05
DA  - 2015/05
TI  - Study on the Application of Traditional Calligraphic Art in Graphic Design
BT  - Proceedings of the 1st International Conference on Arts, Design and Contemporary Education (ICADCE 2015)
PB  - Atlantis Press
SP  - 287
EP  - 289
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-15.2015.64
DO  - 10.2991/icadce-15.2015.64
ID  - Guo2015/05
ER  -