Study on "Ecological" Media Construction in the Outdoor Advertising

DOI

10.2991/icadce-15.2015.112How to use a DOI?

Keywords

media; ecologicalization; outdoor advertising; reasonable and effective

Abstract

In today's outdoor advertising design, media as a platform of communicating with the audience, plays an important role in the creative expression and effectiveness of outdoor advertising. Regarding current status of outdoor advertising and media, from the perspective of ecology, this paper attempts a specific expatiation and analysis on selection and combination of outdoor media, media economy, media materials and so on and its main purpose is to direct a correct understanding and effective use of outdoor media for the audience and the market a aimed at the status quo of and media, from the selection and combination of outdoor media, and finally to promote the sustainable development of outdoor advertising.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jin Yin
PY  - 2015/05
DA  - 2015/05
TI  - Study on "Ecological" Media Construction in the Outdoor Advertising
BT  - Proceedings of the 1st International Conference on Arts, Design and Contemporary Education (ICADCE 2015)
PB  - Atlantis Press
SP  - 478
EP  - 480
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-15.2015.112
DO  - 10.2991/icadce-15.2015.112
ID  - Yin2015/05
ER  -