Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education

Issues and Strategies of Chinese Cultural Overseas Communication under the Background of International Promotion of Chinese

Authors
Kehua Yu
Corresponding Author
Kehua Yu
Available Online May 2016.
DOI
https://doi.org/10.2991/icadce-16.2016.21How to use a DOI?
Keywords
Chinese promotion; cultural communication; communication strategies
Abstract
As Chinese becomes increasingly popular worldwide, the promotion of Chinese language has been shifted from "bringing in" to "going abroad". The promotion and dissemination of Chinese language involves not only language itself but its culture. The spread of Chinese culture remains an important measure to build a harmonious world, enhance the multicultural prosperity, so as to promote Chinese language globally. This paper aims at studying the contents, carriers, methods, patterns and skills of spreading Chinese culture overseas in terms of several existing issues.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Kehua Yu
PY  - 2016/05
DA  - 2016/05
TI  - Issues and Strategies of Chinese Cultural Overseas Communication under the Background of International Promotion of Chinese
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 104
EP  - 108
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.21
DO  - https://doi.org/10.2991/icadce-16.2016.21
ID  - Yu2016/05
ER  -