Issues and Strategies of Chinese Cultural Overseas Communication under the Background of International Promotion of Chinese

DOI

10.2991/icadce-16.2016.21How to use a DOI?

Keywords

Chinese promotion; cultural communication; communication strategies

Abstract

As Chinese becomes increasingly popular worldwide, the promotion of Chinese language has been shifted from "bringing in" to "going abroad". The promotion and dissemination of Chinese language involves not only language itself but its culture. The spread of Chinese culture remains an important measure to build a harmonious world, enhance the multicultural prosperity, so as to promote Chinese language globally. This paper aims at studying the contents, carriers, methods, patterns and skills of spreading Chinese culture overseas in terms of several existing issues.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kehua Yu
PY  - 2016/05
DA  - 2016/05
TI  - Issues and Strategies of Chinese Cultural Overseas Communication under the Background of International Promotion of Chinese
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 104
EP  - 108
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.21
DO  - 10.2991/icadce-16.2016.21
ID  - Yu2016/05
ER  -