Issues and Strategies of Chinese Cultural Overseas Communication under the Background of International Promotion of Chinese
Available Online May 2016.
- https://doi.org/10.2991/icadce-16.2016.21How to use a DOI?
- Chinese promotion; cultural communication; communication strategies
- As Chinese becomes increasingly popular worldwide, the promotion of Chinese language has been shifted from "bringing in" to "going abroad". The promotion and dissemination of Chinese language involves not only language itself but its culture. The spread of Chinese culture remains an important measure to build a harmonious world, enhance the multicultural prosperity, so as to promote Chinese language globally. This paper aims at studying the contents, carriers, methods, patterns and skills of spreading Chinese culture overseas in terms of several existing issues.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Kehua Yu PY - 2016/05 DA - 2016/05 TI - Issues and Strategies of Chinese Cultural Overseas Communication under the Background of International Promotion of Chinese BT - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education PB - Atlantis Press SP - 104 EP - 108 SN - 2352-5398 UR - https://doi.org/10.2991/icadce-16.2016.21 DO - https://doi.org/10.2991/icadce-16.2016.21 ID - Yu2016/05 ER -