Music in Advertising and Research Methods in Psychology

DOI

10.2991/icadce-16.2016.59How to use a DOI?

Keywords

music in advertising; features; types; questionnaire design pattern

Abstract

Music not only conveys, interprets and extends the cultural connotations of advertising content to enhance the cultural attributes of advertising content, but also causes the psychological response of target audience in order to arouse the audience's recall and imagination closely associated with advertising content. Therefore, this paper conducts in combination with a number of examples a theoretical analysis on the relationship between music and advertising, features and types of music in advertising and research methods in psychology, discusses the questionnaire design patterns and demonstrates that advertising music producers should use their own knowledge of the relationship between music and advertising, features and types of music in advertising to select the most suitable questionnaire design pattern to develop a series of efficient and effective questionnaire for music in advertising.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yi Ji
PY  - 2016/05
DA  - 2016/05
TI  - Music in Advertising and Research Methods in Psychology
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 263
EP  - 266
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.59
DO  - 10.2991/icadce-16.2016.59
ID  - Ji2016/05
ER  -