Purposes of Audio-Visual Translation
- https://doi.org/10.2991/icadce-16.2016.84How to use a DOI?
- audio-visual translation; globalization context; information content; aesthetic value; commercial value
The highly-developed mass media give rise to growing exchange and contention in the audio-visual Culture between different countries, and studies on the audio-visual translation have thus acquired their greater significance. German functionalist translation theory maintains that all translating activities are determined by its general purpose. And this suggests it is extremely important to study the purpose of audio-visual translation under the context of globalization.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yan Chen PY - 2016/05 DA - 2016/05 TI - Purposes of Audio-Visual Translation BT - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education PB - Atlantis Press SP - 375 EP - 377 SN - 2352-5398 UR - https://doi.org/10.2991/icadce-16.2016.84 DO - https://doi.org/10.2991/icadce-16.2016.84 ID - Chen2016/05 ER -