Influence of New Media on Traditional National Sports of Intangible Cultural Heritage Spreading in Universities

DOI

10.2991/icadce-16.2016.229How to use a DOI?

Keywords

new media; traditional national sports; spread in universities; influence; strategy

Abstract

With dramatic development of information technology, the new media emerges at the right moment. The influence of it on traditional national sports culture of intangible cultural heritage spreading in universities of our country cannot be underestimated. In recent years, it has become another important problem of university education in our country about how to strengthen the effectiveness of traditional national sports culture of intangible cultural heritage spreading in the new media environment. Basing on practical working experience and looking up a large number of literatures, the author first set forth the characteristics of new media dissemination; secondly, analyzed the influence of new media on traditional national sports of intangible cultural heritage spreading in universities; finally, put forward effective strategy for traditional national sports of intangible cultural heritage spreading in universities under the new media environment, hoping to provide effective reference.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Li
AU  - Rong Zhao
PY  - 2016/05
DA  - 2016/05
TI  - Influence of New Media on Traditional National Sports of Intangible Cultural Heritage Spreading in Universities
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 936
EP  - 939
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.229
DO  - 10.2991/icadce-16.2016.229
ID  - Li2016/05
ER  -