Research on Strategy of Nantong Traditional Craft Revitalization

DOI

10.2991/icadce-17.2017.49How to use a DOI?

Keywords

traditional craft; revitalization; strategy

Abstract

Nantong traditional craft has rich variety and various forms. It still continues to develop although having experienced repeated ups and downs. Over the past century, Nantong traditional crafts are sold well overseas and enjoy high reputation in the world. Since the middle 1990s, Nantong traditional craft industry develops slowly due to national policy adjustment, surpassed by that of Wuxi, Yangzhou, etc. Nantong municipal party committee leaders, craft masters, experts and scholars have made suggestions and expressed their views about how to revive Nantong traditional craft and to promote the industrial development of Nantong arts and crafts industry. This paper offers key analysis from several elements of the industry, namely product, platform, marketing, capital and talent, based on the characteristics of Nantong arts and crafts resources, and proposes the strategy for revitalizing Nantong traditional craft.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiyue Xiong
PY  - 2017/05
DA  - 2017/05
TI  - Research on Strategy of Nantong Traditional Craft Revitalization
BT  - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
PB  - Atlantis Press
SP  - 212
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-17.2017.49
DO  - 10.2991/icadce-17.2017.49
ID  - Xiong2017/05
ER  -