Research on Calendar Design Philosophy of Zheng Mantuo

DOI

10.2991/icadce-17.2017.89How to use a DOI?

Keywords

Zheng Mantuo; calendar; design philosophy

Abstract

Zheng Mantuo is a calendar design master in modern times of Shanghai. He uses the technique of water color painting by brush rubbing to improve imported calendar from western countries, forming the local design adapting to the market of Shanghai and complying with the current historical background and technological level. This paper analyzes Zheng Mantuo calendar from four levels: painting skills, painting content, color and constitution, and summaries the four features of Zheng Mantuo's design philosophy: western method used in China, beauty of following the fashion, integration of business and art, and remembering the country-based concept in order to better understand formation, development and maturation process of Zheng Mantuo's design philosophy.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinmei Tan
PY  - 2017/05
DA  - 2017/05
TI  - Research on Calendar Design Philosophy of Zheng Mantuo
BT  - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
PB  - Atlantis Press
SP  - 368
EP  - 372
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-17.2017.89
DO  - 10.2991/icadce-17.2017.89
ID  - Tan2017/05
ER  -