Discussion on City Brand Image from the Perspective of Service Design. Take Brand Image of Xiamen City as an Example

DOI

10.2991/icadce-17.2017.91How to use a DOI?

Keywords

city image; service design

Abstract

The relationship between service design and city image is introduced. This paper further analyzes the driving effects of service design on city brand image of Xiamen under the background of economic globalization and information era and explores the guidance of service design thought on ecological and cultural experience. The development of service design promotes the establishment of city brand image, industry pattern transformation and path innovation, referring to the inexorable trend of urban development in the innovation era. Furthermore, new cognition and emerging design philosophy play a positive role in urban development.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Yang
AU  - Minmin Liu
PY  - 2017/05
DA  - 2017/05
TI  - Discussion on City Brand Image from the Perspective of Service Design. Take Brand Image of Xiamen City as an Example
BT  - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
PB  - Atlantis Press
SP  - 377
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-17.2017.91
DO  - 10.2991/icadce-17.2017.91
ID  - Yang2017/05
ER  -