Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)

An Interpretation of Semiotics in the Display Design of Apple User Experience Store

Authors
Jiawei Mao
Corresponding Author
Jiawei Mao
Available Online 17 August 2021.
DOI
10.2991/assehr.k.210813.069How to use a DOI?
Keywords
Display design, Semiotics, Apple user experience store
Abstract

The theory of semiotics is applied to interpret Apple user experience store and analyze the relationship between Apple brand and experience store. The symbolic content of Apple brand is summarized, and the “signifier” of the brand is corresponding to the “signified” of the experience store. Based on this and the author’s design of experience store, the content of display design is analyzed from the perspective of semiotics one by one. Finally, the display symbols of Apple experience store are interpreted, and three key points are identified, namely recognition, balance and experience. Taking the current excellent display space of Apple experience sore as a case, the theoretical research of display space is promoted.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 August 2021
ISBN
978-94-6239-418-6
ISSN
2352-5398
DOI
10.2991/assehr.k.210813.069How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jiawei Mao
PY  - 2021
DA  - 2021/08/17
TI  - An Interpretation of Semiotics in the Display Design of Apple User Experience Store
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 407
EP  - 414
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.069
DO  - 10.2991/assehr.k.210813.069
ID  - Mao2021
ER  -