Scene Design of Huawei’s Advertising on Movie and TV from a Post-colonial Perspective

DOI

10.2991/assehr.k.210813.065How to use a DOI?

Keywords

Post-colony, Huawei’s advertising on movie and TV, Scene design

Abstract

This article starts with the scene design in Huawei’s advertising on movie and TV and discusses the transformed as well as the untransformed Chinese scenes in the narrative of China’s progress in Huawei advertising from the perspective of post-colonial related theories, explaining the reasons for “being transformed” and “being untransformed”. Huawei is trying to break the contradictory state of this imagination while catering to the Western imagination. It is the wise choice for Huawei advertising in the scene design to show the real Chinese scene.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yaling Zhang
PY  - 2021
DA  - 2021/08/17
TI  - Scene Design of Huawei’s Advertising on Movie and TV from a Post-colonial Perspective
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 381
EP  - 387
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.065
DO  - 10.2991/assehr.k.210813.065
ID  - Zhang2021
ER  -