Research on the Guidance of Design to Consumer Desire

DOI

10.2991/assehr.k.210813.067How to use a DOI?

Keywords

Product design, Consumer desire, Desire guidance

Abstract

Design depends on people’s needs. As society develops, people’s needs are also changing. With the improvement of material living standards, people pay more attention to psychological and spiritual needs. At the same time, the design of today’s products is also affecting people’s needs, people’s values, non-material needs, and consumer desires. This article will explore the relationship between design and consumer desire from the perspective of design. Design outside of commodities is the manifestation of people’s needs and desires. Products are the microcosm of people’s lives in an era. It reflects the public’s values, needs, and consumer desires, but design meets people’s needs while at the same time. How to guide people’s desire to consume is what needs to be considered and summarized when designing products.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ziyuan Wang
PY  - 2021
DA  - 2021/08/17
TI  - Research on the Guidance of Design to Consumer Desire
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 398
EP  - 401
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.067
DO  - 10.2991/assehr.k.210813.067
ID  - Wang2021
ER  -