Study on the Application of the Elements of the Republic of China Style in Modern Design — Taking the Visual Image Design of New Chinese Pastry Brands as an Example

DOI

10.2991/assehr.k.210813.073How to use a DOI?

Keywords

The Republic of China style, New Chinese pastry, Brand design

Abstract

Nowadays, the society is developing rapidly, and countless novelties have emerged one after another, occupying people’s vision. However, people often have a national complex and nostalgic mentality while following the trend. The research topic of the article is the application of the design style of the Republic of China in the visual image design of the new Chinese pastry brand. The graphic design of the Republic of China has a very unique artistic style. The article summarizes the characteristics of the design style of the Republic of China from different aspects by analyzing the background and current situation of the Republic of China style and the purpose and significance of its use in modern brands. Through the above theoretical research, the visual image design of the new Chinese pastry brand with the Republic of China style is designed from the aspects of layout, color and font.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoyu Fu
AU  - Yizhe Peng
PY  - 2021
DA  - 2021/08/17
TI  - Study on the Application of the Elements of the Republic of China Style in Modern Design — Taking the Visual Image Design of New Chinese Pastry Brands as an Example
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 438
EP  - 442
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.073
DO  - 10.2991/assehr.k.210813.073
ID  - Fu2021
ER  -