Evolution and Enlightenment of City Brand Image Design of Seoul, Korea

DOI

10.2991/assehr.k.210813.085How to use a DOI?

Keywords

Seoul, City brand image design, Evolution and enlightenment

Abstract

In the process of building city brand strategy, city brand image design is the most intuitive way of expression. This paper studies the context of city brand image design in Seoul, Korea. Firstly, it sorts out the theoretical background through literature research; secondly, it divides the development history of Seoul city brand into three periods, namely “germination period”, “growth period” and “maturity period”, and makes a comparative analysis; finally, it explains the concepts of Omni-Integrated Marketing and Variable Design Form.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yong Liu
PY  - 2021
DA  - 2021/08/17
TI  - Evolution and Enlightenment of City Brand Image Design of Seoul, Korea
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 507
EP  - 511
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.085
DO  - 10.2991/assehr.k.210813.085
ID  - Liu2021
ER  -