Exploring the Role and Operation Mode of Industrial Design in Public Diplomacy: Taking the Design of “IKEA” Representing Sweden’s National Image (Nordic Image) as an Example
- DOI
- 10.2991/assehr.k.210813.100How to use a DOI?
- Keywords
- Industrial design, Public diplomacy, National image construction, “IKEA” design, Sweden’s national image (Nordic image)
- Abstract
The industrial products that permeate our lives do not only bring about the establishment and satisfaction of functional relationships, but more importantly, the self-determined construction of the audience’s specific cognitive structure and thinking ideology, which is actively intervened by the audience and happens from the inside out unconsciously or subconsciously all the time. What people experience is not only a daily product but a country or region’s culture and consciousness. This study was undertaken to explore the role of industrial design in public diplomacy and to present its important power in the construction of the national image and the construction of audiences in other countries. In the discussion, this study also used the “IKEA” design that represents Sweden’s national image (Nordic image) and influences the world as a typical case to analyze and interpret.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bojun Hou PY - 2021 DA - 2021/08/17 TI - Exploring the Role and Operation Mode of Industrial Design in Public Diplomacy: Taking the Design of “IKEA” Representing Sweden’s National Image (Nordic Image) as an Example BT - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021) PB - Atlantis Press SP - 598 EP - 603 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210813.100 DO - 10.2991/assehr.k.210813.100 ID - Hou2021 ER -