The Adaptation and Transfer of Advertising Design Ideas in Shanghai in the Period of the Republic of China

DOI

10.2991/assehr.k.210813.082How to use a DOI?

Keywords

The period of the Republic of China, Shanghai, Advertising design, Adaptation

Abstract

In the period of the Republic of China, advertising design in Shanghai underwent adaptive development and evolution, forming a unique advertising idea which is not only reflected in the design system but also contained in the social system at that time. This kind of advertising design with obvious design progress and historical background exists not only in the adaptation of Western advertising but also in the reference of local advertising, involving both the adaptation of outdoor advertising related design practice, theory and changes and the transfer of traditional design methods. It becomes the summary of researches on outdoor advertising in the period of the Republic of China, plays a due connecting role in the social transition period and is reflected in the design influence of outdoor advertising itself.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huang Zhan
PY  - 2021
DA  - 2021/08/17
TI  - The Adaptation and Transfer of Advertising Design Ideas in Shanghai in the Period of the Republic of China
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 490
EP  - 494
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.082
DO  - 10.2991/assehr.k.210813.082
ID  - Zhan2021
ER  -