Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019)

Effect of Investment Knowledge, Entrepreneurship and Brand Familiarity of Mutual Fund Platform Toward Student Investment Interest

Authors
Afriyanti Hasanah, Redny M. Kurnia
Corresponding Author
Afriyanti Hasanah
Available Online December 2019.
DOI
https://doi.org/10.2991/icaess-19.2019.24How to use a DOI?
Keywords
Investment Knowledge; Entrepreneurship; Brand Familiarity; Investment
Abstract
This study aims to determine the investment knowledge, entrepreneurial spirit and brand familiarity of mutual fund platform to investment interest student of Business Management courses Managerial Accounting and Business Administration Applied. The method of data analysis is descriptive statistics and regression. The results of this study is the significant partial effect between the variable investment knowledge and brand familiarity mutual fund platform to investment interest variable, the variable does not affect the entrepreneurial spirit and investment interest variables are simultaneous effect of independent variables on the dependent variable.
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Proceedings
1st International Conference on Applied Economics and Social Science (ICAESS 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
978-94-6252-860-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icaess-19.2019.24How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Afriyanti Hasanah
AU  - Redny M. Kurnia
PY  - 2019/12
DA  - 2019/12
TI  - Effect of Investment Knowledge, Entrepreneurship and Brand Familiarity of Mutual Fund Platform Toward Student Investment Interest
BT  - 1st International Conference on Applied Economics and Social Science (ICAESS 2019)
PB  - Atlantis Press
SP  - 233
EP  - 237
SN  - 2352-5398
UR  - https://doi.org/10.2991/icaess-19.2019.24
DO  - https://doi.org/10.2991/icaess-19.2019.24
ID  - Hasanah2019/12
ER  -