Effect of Investment Knowledge, Entrepreneurship and Brand Familiarity of Mutual Fund Platform Toward Student Investment Interest

DOI

10.2991/icaess-19.2019.24How to use a DOI?

Keywords

Investment Knowledge; Entrepreneurship; Brand Familiarity; Investment

Abstract

This study aims to determine the investment knowledge, entrepreneurial spirit and brand familiarity of mutual fund platform to investment interest student of Business Management courses Managerial Accounting and Business Administration Applied. The method of data analysis is descriptive statistics and regression. The results of this study is the significant partial effect between the variable investment knowledge and brand familiarity mutual fund platform to investment interest variable, the variable does not affect the entrepreneurial spirit and investment interest variables are simultaneous effect of independent variables on the dependent variable.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Afriyanti Hasanah
AU  - Redny M. Kurnia
PY  - 2019/12
DA  - 2019/12
TI  - Effect of Investment Knowledge, Entrepreneurship and Brand Familiarity of Mutual Fund Platform Toward Student Investment Interest
BT  - Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019)
PB  - Atlantis Press
SP  - 233
EP  - 237
SN  - 2352-5398
UR  - https://doi.org/10.2991/icaess-19.2019.24
DO  - 10.2991/icaess-19.2019.24
ID  - Hasanah2019/12
ER  -