Effect of Investment Knowledge, Entrepreneurship and Brand Familiarity of Mutual Fund Platform Toward Student Investment Interest
- 10.2991/icaess-19.2019.24How to use a DOI?
- Investment Knowledge; Entrepreneurship; Brand Familiarity; Investment
This study aims to determine the investment knowledge, entrepreneurial spirit and brand familiarity of mutual fund platform to investment interest student of Business Management courses Managerial Accounting and Business Administration Applied. The method of data analysis is descriptive statistics and regression. The results of this study is the significant partial effect between the variable investment knowledge and brand familiarity mutual fund platform to investment interest variable, the variable does not affect the entrepreneurial spirit and investment interest variables are simultaneous effect of independent variables on the dependent variable.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Afriyanti Hasanah AU - Redny M. Kurnia PY - 2019/12 DA - 2019/12 TI - Effect of Investment Knowledge, Entrepreneurship and Brand Familiarity of Mutual Fund Platform Toward Student Investment Interest BT - Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019) PB - Atlantis Press SP - 233 EP - 237 SN - 2352-5398 UR - https://doi.org/10.2991/icaess-19.2019.24 DO - 10.2991/icaess-19.2019.24 ID - Hasanah2019/12 ER -