Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019)

The Influence Of Product Quality And Price Towardproduct Purchase Decision Of Lip Cream Pixy To Management Business Students In Politeknik Negeri Batam

Authors
Siti Nidia Cahya Melinda, Andi Erna Mulyana
Corresponding Author
Siti Nidia Cahya Melinda
Available Online December 2019.
DOI
https://doi.org/10.2991/icaess-19.2019.27How to use a DOI?
Keywords
Product Quality; Price; Purchasing Decision; Influence
Abstract
This research aims to determine the influence of product quality and price toward product purchase decision of Lip Cream Pixy to management business students in Politeknik Negeri Batam. This research was conducted in PoliteknikNegeriBatam and the population in this study were all students of Business Management of Polytechnic State of Batam. Samples were taken by purposive sampling technique with a total sample of 95 people. Data collection techniques using questionnaires and tested using multiple linear regression analysis techniques. The results of this study indicate that; 1) Product quality has a significant influence on the decision to purchase Pixy Lip Cream products , 2) Price has a significant influence on the decision to purchase Pixy Lip Cream products, 3) Product quality and price simultaneously have a significant influence on the decision to purchase Pixy Lip Cream products.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
1st International Conference on Applied Economics and Social Science (ICAESS 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
978-94-6252-860-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icaess-19.2019.27How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Siti Nidia Cahya Melinda
AU  - Andi Erna Mulyana
PY  - 2019/12
DA  - 2019/12
TI  - The Influence Of Product Quality And Price Towardproduct Purchase Decision Of Lip Cream Pixy To Management Business Students In Politeknik Negeri Batam
BT  - 1st International Conference on Applied Economics and Social Science (ICAESS 2019)
PB  - Atlantis Press
SP  - 215
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/icaess-19.2019.27
DO  - https://doi.org/10.2991/icaess-19.2019.27
ID  - Melinda2019/12
ER  -