Comparison Of Service Quality, Rate, And Ease Of Use Of Mobile Application Between Go-Jek And Grab In Batam
Rahmat Hidayat, Alieva Shavira Isfandiarto
Available Online December 2019.
- https://doi.org/10.2991/icaess-19.2019.43How to use a DOI?
- Comparison; Service Quality; Rate; Mobile Application
- This study is aims to determine whether the two companies have significant differences in terms of service quality, rate, and ease of use of mobile application between Go-Jek and Grab in Batam. The population in this study is all people in Batam, samples taken by purposive sampling method with a total sample of 96 people. The data collection techniques in this study was by distributing questionnaires and tested using Difference Test technique. The results of this study indicate that: there are significant difference in the three variables (service quality, rate, and ease of use of mobile application) between Go-Jek and Grab in Batam, which is Go-Jek is better than Grab. This is evidenced by the different test on service quality variables that indicate the Go-Jek data group has an average value of 53,83 and the Grab data group has an average value of 51,72 and the difference in the average value is 2,115. It can be concluded that the service quality of Go-Jek is better than Grab. Likewise with the rate variable which shows the difference in the average group of Go-Jek and Grab data where Go-Jek data group is 10,16 and the Grab data group is 9,51 where the difference in the average value that is owned is 0,646 so it can be concluded that the rate on Go-Jek is better than Grab.Then, in the ease of use of the mobile application Go-Jek is also better than Grab, this is evidenced by a different test that shows the difference in the average group of Go-Jek and Grab data where Go-Jek data group is 19,51 and Grab data group is 17,95 which is the difference in the average value is equal to 1,563.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Rahmat Hidayat AU - Alieva Shavira Isfandiarto PY - 2019/12 DA - 2019/12 TI - Comparison Of Service Quality, Rate, And Ease Of Use Of Mobile Application Between Go-Jek And Grab In Batam BT - 1st International Conference on Applied Economics and Social Science (ICAESS 2019) PB - Atlantis Press SP - 127 EP - 131 SN - 2352-5398 UR - https://doi.org/10.2991/icaess-19.2019.43 DO - https://doi.org/10.2991/icaess-19.2019.43 ID - Hidayat2019/12 ER -