Analysis of The Effect of Differentiation Strategy on Customer Satisfaction at PT. J&T Express Batam, Indonesia
- 10.2991/icaess-19.2019.45How to use a DOI?
- content differentiation; context differentiation; infrastructure differentiation; customer satisfaction; logistic industry
This study examines the effect of the differentiation strategy on customer satisfaction at PT. J&T Express Batam, Indonesia. Respondents of this research were consumers of PT. J&T Express who have made transactions at least 3 times. Research data was collected through questionnaires. Data analysis method used were quantitative descriptive analysis using multiple linear regression, classical assumption test, t test and F test with a significance level of 0.05 and the coefficient of determination. Therefore the research results is the three independent variables namely content differentiation, context differentiation and infrastructure differentiation partially and simultaneously have a positive and significant effect on customer satisfaction.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sri Zuliarni PY - 2019/12 DA - 2019/12 TI - Analysis of The Effect of Differentiation Strategy on Customer Satisfaction at PT. J&T Express Batam, Indonesia BT - Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019) PB - Atlantis Press SP - 116 EP - 121 SN - 2352-5398 UR - https://doi.org/10.2991/icaess-19.2019.45 DO - 10.2991/icaess-19.2019.45 ID - Zuliarni2019/12 ER -