Radical Transformations in Business Management in Light of the Artificial Intelligence Revolution between Opportunities and Challenges

DOI

10.2991/978-94-6239-711-8_14How to use a DOI?

Keywords

Artificial Intelligence; Business Administration; Artificial Intelligence Applications

Abstract

This study aims to clarify the concept of Artificial Intelligence (AI) and its transformative impact on business across multiple sectors. By examining AI applications in economic institutions, the research highlights key areas where AI enhances performance, including marketing, productivity, accounting, logistics, human resources, and security, while leveraging automation, machine learning, and data analytics to enable more efficient operations, personalized customer experiences, and informed decision-making. At the same time, business administration is undergoing profound transformations driven by rapid AI advancements and global digitalization, creating structural, operational, and strategic shifts in organizations. The study also addresses challenges such as data privacy, cyber security risks, and potential job displacement, emphasizing the need for robust digital infrastructures, continuous skill development, and ethical frameworks to ensure transparency and fairness. Overall, AI emerges as a central catalyst for reshaping managerial functions, enhancing competitiveness, fostering innovation, and redefining labor market dynamics, offering substantial opportunities for sustainable growth in modern business management.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Faouzia Hagain
AU  - Anhar Chabbi
PY  - 2026
DA  - 2026/06/24
TI  - Radical Transformations in Business Management in Light of the Artificial Intelligence Revolution between Opportunities and Challenges
BT  - Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)
PB  - Atlantis Press
SP  - 134
EP  - 142
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-711-8_14
DO  - 10.2991/978-94-6239-711-8_14
ID  - Hagain2026
ER  -