Customer Loyalty Management System Development for Auto 4S Dealers Based on Intelligent Mobile Terminal
Li Yuansheng, Cui Liangyi, Xu Xiangyang
Available Online August 2013.
- https://doi.org/10.2991/icaicte.2013.154How to use a DOI?
- Auto 4S dealers, Customer Loyalty, Intelligent Mobile Terminal, APP
- With brand sales & service model used by Auto 4S dealers being the mainstream of automobile dealing network in China, customer loyalty management and improvement has become the core competiveness of companies in automobile after-sales-market. This paper combines the intelligent mobile terminal which helps improve customer satisfaction and loyalty with cloud service and summarizes the key factors affecting customer satisfaction and loyalty with reference to foreign achievements. An APP of customer loyalty management system for 4S dealers is developed as an intelligent mobile tool M4S (Mobile for Service, or Mobile 4S) for the communication between 4S dealers and their customers.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Li Yuansheng AU - Cui Liangyi AU - Xu Xiangyang PY - 2013/08 DA - 2013/08 TI - Customer Loyalty Management System Development for Auto 4S Dealers Based on Intelligent Mobile Terminal BT - 2013 International Conference on Advanced ICT and Education (ICAICTE-13) PB - Atlantis Press SP - 748 EP - 752 SN - 1951-6851 UR - https://doi.org/10.2991/icaicte.2013.154 DO - https://doi.org/10.2991/icaicte.2013.154 ID - Yuansheng2013/08 ER -