Proceedings of the 2013 International Conference on Advanced ICT and Education

Customer Loyalty Management System Development for Auto 4S Dealers Based on Intelligent Mobile Terminal

Authors
Li Yuansheng, Cui Liangyi, Xu Xiangyang
Corresponding Author
Li Yuansheng
Available Online August 2013.
DOI
https://doi.org/10.2991/icaicte.2013.154How to use a DOI?
Keywords
Auto 4S dealers, Customer Loyalty, Intelligent Mobile Terminal, APP
Abstract
With brand sales & service model used by Auto 4S dealers being the mainstream of automobile dealing network in China, customer loyalty management and improvement has become the core competiveness of companies in automobile after-sales-market. This paper combines the intelligent mobile terminal which helps improve customer satisfaction and loyalty with cloud service and summarizes the key factors affecting customer satisfaction and loyalty with reference to foreign achievements. An APP of customer loyalty management system for 4S dealers is developed as an intelligent mobile tool M4S (Mobile for Service, or Mobile 4S) for the communication between 4S dealers and their customers.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2013 International Conference on Advanced ICT and Education (ICAICTE-13)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2013
ISBN
978-90786-77-79-6
ISSN
1951-6851
DOI
https://doi.org/10.2991/icaicte.2013.154How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Li Yuansheng
AU  - Cui Liangyi
AU  - Xu Xiangyang
PY  - 2013/08
DA  - 2013/08
TI  - Customer Loyalty Management System Development for Auto 4S Dealers Based on Intelligent Mobile Terminal
BT  - 2013 International Conference on Advanced ICT and Education (ICAICTE-13)
PB  - Atlantis Press
SP  - 748
EP  - 752
SN  - 1951-6851
UR  - https://doi.org/10.2991/icaicte.2013.154
DO  - https://doi.org/10.2991/icaicte.2013.154
ID  - Yuansheng2013/08
ER  -