A Study of Factors Affecting Customer Adoption of 3G Service in China
Yongbing Jiao, Jian Yang, Shanling Xu
Available Online August 2013.
- https://doi.org/10.2991/icaicte.2013.174How to use a DOI?
- 3G service, adoption, factors
- Though Chinese telecom operators has provided 3G service to their customers for more than three years, the study of the factors affecting customer adoption of 3G service in China has not been conducted yet by scholars. The purpose of this study is to fill this void. Through the investigation of the samples of 413 customers of 3 Chinese telecom operators and the data analysis run by AMOS 18.0 and SPSS 18.0, we found that perceived value has a positive impact on customer adoption, that perceived enjoyment and perceived service quality have a positive impact on perceived value respectively, and that perceived safety and perceived price has a negative impact on perceived value respectively. However, we found unexpectedly that industry standard has no impact on perceived value.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yongbing Jiao AU - Jian Yang AU - Shanling Xu PY - 2013/08 DA - 2013/08 TI - A Study of Factors Affecting Customer Adoption of 3G Service in China BT - 2013 International Conference on Advanced ICT and Education (ICAICTE-13) PB - Atlantis Press SP - 856 EP - 861 SN - 1951-6851 UR - https://doi.org/10.2991/icaicte.2013.174 DO - https://doi.org/10.2991/icaicte.2013.174 ID - Jiao2013/08 ER -