Analysis on the Enlightenment of marketing conception to non-profit organizations

DOI

10.2991/icammce-17.2017.48How to use a DOI?

Keywords

marketing conception; non-profit organizations; enlightenment

Abstract

With the development of socialist market economy, the market marketing conception came into being, providing direction guidance for for-profit enterprises, and promoting the further development of social economy. In this new environment of market economy development, if the non-profit organizations want to have made great progress,according to the actual situation of the development of the market economy, Integrate the modern marketing concept into the development of non-profit organizations, thus to guide the further development of the non-profit organization. This paper aims to analyze and explore the enlightenment of the marketing conception to the non-profit organizations, and promote the rapid development of non-profit organizations.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - WeiDong Xi
AU  - WenJuan Shao
PY  - 2017/04
DA  - 2017/04
TI  - Analysis on the Enlightenment of marketing conception to non-profit organizations
BT  - Proceedings of the 2017 2nd International Conference on Advances in Materials, Mechatronics and Civil Engineering (ICAMMCE 2017)
PB  - Atlantis Press
SP  - 244
EP  - 246
SN  - 2352-5401
UR  - https://doi.org/10.2991/icammce-17.2017.48
DO  - 10.2991/icammce-17.2017.48
ID  - Xi2017/04
ER  -