Analysis on the Enlightenment of marketing conception to non-profit organizations
- 10.2991/icammce-17.2017.48How to use a DOI?
- marketing conception; non-profit organizations; enlightenment
With the development of socialist market economy, the market marketing conception came into being, providing direction guidance for for-profit enterprises, and promoting the further development of social economy. In this new environment of market economy development, if the non-profit organizations want to have made great progress,according to the actual situation of the development of the market economy, Integrate the modern marketing concept into the development of non-profit organizations, thus to guide the further development of the non-profit organization. This paper aims to analyze and explore the enlightenment of the marketing conception to the non-profit organizations, and promote the rapid development of non-profit organizations.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - WeiDong Xi AU - WenJuan Shao PY - 2017/04 DA - 2017/04 TI - Analysis on the Enlightenment of marketing conception to non-profit organizations BT - Proceedings of the 2017 2nd International Conference on Advances in Materials, Mechatronics and Civil Engineering (ICAMMCE 2017) PB - Atlantis Press SP - 244 EP - 246 SN - 2352-5401 UR - https://doi.org/10.2991/icammce-17.2017.48 DO - 10.2991/icammce-17.2017.48 ID - Xi2017/04 ER -