Proceedings of the 1st International Conference on Advanced Multidisciplinary Research (ICAMR 2018)

Tourism Competitiveness of South Sulawesi Province

Authors
Muhammad Azis, Agung Widhi Kurniawan, Dr. Anwar
Corresponding Author
Muhammad Azis
Available Online April 2019.
DOI
https://doi.org/10.2991/icamr-18.2019.103How to use a DOI?
Keywords
Competitiveness, cost leadership strategies, differentiation strategies, focus strategies
Abstract
The purpose of this study was to analyze competing strategies in tourist destinations. The research method was a survey. The sample units were 149 respondents. Data collection technique used a questionnaire instrument with Likert scale measurement. Respondents were asked to provide answers to closing statements. Respondents are visitors to the leading tourist areas in South Sulawesi Province. Data analysis method used descriptive statistics to describe the research variables. The results show that tourists choose differentiation strategies compared to cost leadership strategies and focus strategies in determining tourist sites. The results of this analysis reinforce that tourist visitors use differentiation strategies as the main competitive weapon compared to cost leadership strategies and focus strategies on determining tourist attractions.
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Proceedings
1st International Conference on Advanced Multidisciplinary Research (ICAMR 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
978-94-6252-706-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icamr-18.2019.103How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Muhammad Azis
AU  - Agung Widhi Kurniawan
AU  - Dr. Anwar
PY  - 2019/04
DA  - 2019/04
TI  - Tourism Competitiveness of South Sulawesi Province
BT  - 1st International Conference on Advanced Multidisciplinary Research (ICAMR 2018)
PB  - Atlantis Press
SP  - 425
EP  - 429
SN  - 2352-5398
UR  - https://doi.org/10.2991/icamr-18.2019.103
DO  - https://doi.org/10.2991/icamr-18.2019.103
ID  - Azis2019/04
ER  -