Tourism Competitiveness of South Sulawesi Province
- 10.2991/icamr-18.2019.103How to use a DOI?
- Competitiveness, cost leadership strategies, differentiation strategies, focus strategies
The purpose of this study was to analyze competing strategies in tourist destinations. The research method was a survey. The sample units were 149 respondents. Data collection technique used a questionnaire instrument with Likert scale measurement. Respondents were asked to provide answers to closing statements. Respondents are visitors to the leading tourist areas in South Sulawesi Province. Data analysis method used descriptive statistics to describe the research variables. The results show that tourists choose differentiation strategies compared to cost leadership strategies and focus strategies in determining tourist sites. The results of this analysis reinforce that tourist visitors use differentiation strategies as the main competitive weapon compared to cost leadership strategies and focus strategies on determining tourist attractions.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Muhammad Azis AU - Agung Widhi Kurniawan AU - Dr. Anwar PY - 2019/04 DA - 2019/04 TI - Tourism Competitiveness of South Sulawesi Province BT - Proceedings of the 1st International Conference on Advanced Multidisciplinary Research (ICAMR 2018) PB - Atlantis Press SP - 425 EP - 429 SN - 2352-5398 UR - https://doi.org/10.2991/icamr-18.2019.103 DO - 10.2991/icamr-18.2019.103 ID - Azis2019/04 ER -