Semiotic Studies of The Menara Pinisi Symbolization in Visual Identity
- 10.2991/icamr-18.2019.127How to use a DOI?
- Logo, semiotic, meaning, visual identity, Menara Pinisi
Menara Pinisi is Academic Administration Center building which is an important academic building at Universitas Negeri Makassar (Makassar State University). This landmark is located on Jalan Andi Pangerang Pettarani, Makassar, the capital city of Sulawesi Selatan. The main design of the Menara Pinisi was inspired by Pinisi, that is a Bugis Makassar traditional boat that is well known to the world as a UNESCO world heritage. As an iconic building, Menara Pinisi has become a symbol and identity of a new landmark in Makassar. As a symbol, some visual identities were made to take the main design of this building as inspiration. This study describes the semiotic studies of the Menara Pinisi symbolization in several visual identities, the metaphor analysis used, visual representation and visual perception created, and the stages of visual framing to read the meanings. The research method is conducted qualitatively using purposive sampling technique. Data in the form of collected logos take all or part of the Menara Pinisi as a visual expression in the visual identity creation. The entire visual identity taken is directly related to the Universitas Negeri Makassar.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mr. Nurabdiansyah PY - 2019/04 DA - 2019/04 TI - Semiotic Studies of The Menara Pinisi Symbolization in Visual Identity BT - Proceedings of the 1st International Conference on Advanced Multidisciplinary Research (ICAMR 2018) PB - Atlantis Press SP - 531 EP - 536 SN - 2352-5398 UR - https://doi.org/10.2991/icamr-18.2019.127 DO - 10.2991/icamr-18.2019.127 ID - Nurabdiansyah2019/04 ER -