Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)

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Revitalizing Traditional Markets: The Power of Digital Branding

Authors
Didit Welly Udjianto1, *, Hani Subagio1, Hari Prapcoyo1, Ilyasin Aditya Rahman1
1Universitas Pembangunan Nasional Veteran Yogyakarta, JL. SWK 104, Condong Catur, Yogyakarta, 55283, Indonesia
*Corresponding author.
Corresponding Author
Didit Welly Udjianto
Available Online 27 April 2023.
DOI
10.2991/978-2-38476-048-0_21How to use a DOI?
Keywords
Traditional markets; branding management; digital branding; sustainability; customer experience
Abstract

This article discusses the importance of traditional market branding management for maintaining sustainability, with a focus on Niten Market as a successful example. The goal of traditional market branding management is to increase awareness, expand buyer loyalty, attract new buyers, and enhance competitiveness. The article suggests that one way to achieve this is through digital branding, which utilizes information technology to provide a unique and engaging experience for visitors. The article highlights that Niten Market has effectively implemented branding management but needs improvement in the digital branding aspect. The utilization of digital technology has significant potential for supporting future marketing communication activities and enhancing the overall customer experience. The implication of this article is that traditional markets need to consider digital branding as a means to attract and retain customers and remain competitive in the modern marketplace.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 April 2023
ISBN
10.2991/978-2-38476-048-0_21
ISSN
2352-5398
DOI
10.2991/978-2-38476-048-0_21How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Didit Welly Udjianto
AU  - Hani Subagio
AU  - Hari Prapcoyo
AU  - Ilyasin Aditya Rahman
PY  - 2023
DA  - 2023/04/27
TI  - Revitalizing Traditional Markets: The Power of Digital Branding
BT  - Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
PB  - Atlantis Press
SP  - 186
EP  - 195
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-048-0_21
DO  - 10.2991/978-2-38476-048-0_21
ID  - Udjianto2023
ER  -