Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)

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Branding Matters: Private Islamic Schools Struggle to Attract Students Under Educational Zoning

Authors
Budi Haryanto1, *, Eni Fariyatul Fahyuni1, Mashhura Toirxonovna Alimova2
1Universitas Muhammadiyah Sidoarjo, Sidorajo, Indonesia
2Samarkand Institute of Economics and Service, Samarkand, Uzbekistan
*Corresponding author. Email: budiharyanto@umsida.ac.id
Corresponding Author
Budi Haryanto
Available Online 27 April 2023.
DOI
10.2991/978-2-38476-048-0_36How to use a DOI?
Keywords
Private Islamic schools; branding; educational zoning; student acquisition; systematic literature review
Abstract

This article discusses a study that aims to explore the branding of private Islamic schools and its impact during the implementation of educational zoning. Educational zoning is a government policy aimed at providing equal educational opportunities for students. School branding is the image of an institution in the public's mind that can influence school selection. The study utilized the systematic literature review method and analyzed articles published in accredited journals between 2019 and 2022. The study found that private Islamic schools do not have strong branding, and this affects their ability to attract students under the educational zoning system. The implication of the study is that private Islamic schools need to improve their branding to attract more students and compete with government schools.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 April 2023
ISBN
10.2991/978-2-38476-048-0_36
ISSN
2352-5398
DOI
10.2991/978-2-38476-048-0_36How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Budi Haryanto
AU  - Eni Fariyatul Fahyuni
AU  - Mashhura Toirxonovna Alimova
PY  - 2023
DA  - 2023/04/27
TI  - Branding Matters: Private Islamic Schools Struggle to Attract Students Under Educational Zoning
BT  - Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
PB  - Atlantis Press
SP  - 313
EP  - 321
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-048-0_36
DO  - 10.2991/978-2-38476-048-0_36
ID  - Haryanto2023
ER  -