Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)

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Smart Technology Boosts Tourist Satisfaction in Yogyakarta Smart Tourism Destination

Authors
Muhammad Irhas Effendi1, *, Sri Dwi Ari Ambarwati1, Sri Tuntung Pandangwati2
1Faculty of Economics and Business, UPN Veteran Yogyakarta, Yogyakarta, Indonesia
2Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: m_irhaseffendi@upnyk.ac.id
Corresponding Author
Muhammad Irhas Effendi
Available Online 27 April 2023.
DOI
10.2991/978-2-38476-048-0_52How to use a DOI?
Keywords
smart tourism; technology; tourist readiness; visitor satisfaction; Yogyakarta
Abstract

This study aimed to investigate the impact of smart tourism technology and tourist technology readiness on the satisfaction level of visitors to the smart tourism destination in Yogyakarta, Indonesia. The sample comprised 200 visitors across five regions in Yogyakarta, and the Smart PLS analysis technique was employed. The findings demonstrated that both smart tourism technology and tourist technology readiness significantly affected visitor satisfaction. The study suggests that smart tourism destination managers should adopt technology in their management approach and consider the technological readiness of their visitors by understanding their cultural and lifestyle backgrounds to enhance visitor satisfaction. The implication of this research emphasizes the importance of technology in the smart tourism destination and the significance of understanding tourists’ technological readiness to increase their satisfaction levels.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 April 2023
ISBN
10.2991/978-2-38476-048-0_52
ISSN
2352-5398
DOI
10.2991/978-2-38476-048-0_52How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Irhas Effendi
AU  - Sri Dwi Ari Ambarwati
AU  - Sri Tuntung Pandangwati
PY  - 2023
DA  - 2023/04/27
TI  - Smart Technology Boosts Tourist Satisfaction in Yogyakarta Smart Tourism Destination
BT  - Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
PB  - Atlantis Press
SP  - 495
EP  - 504
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-048-0_52
DO  - 10.2991/978-2-38476-048-0_52
ID  - Effendi2023
ER  -