Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)

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Revitalizing Bali’s Tourism: The Government’s Role in Driving Innovation and Change After COVID-19

Authors
Febby Dt. Bangso1, *, Sundring Pantja Djati2, Himawan Brahmantyo2, Margaretha Hanita3
1Doctoral Program, Trisakti College of Tourism, Jakarta, Indonesia
2College of Tourism, Trisakti University, Jakarta, Indonesia
3School of Strategic and Global Studies, University of Indonesia, Depok, Indonesia
*Corresponding author.
Corresponding Author
Febby Dt. Bangso
Available Online 27 April 2023.
DOI
10.2991/978-2-38476-048-0_57How to use a DOI?
Keywords
Bali; tourism; government; innovation; COVID-19
Abstract

The aim of this research is to analyze the social change brought about by the top-down approach of the government of Bali in the tourism sector after the COVID-19 pandemic. The study utilizes a qualitative descriptive approach and content analysis of social media posts on Instagram. The analysis observes the government’s strategy and the issues that are expected to be carried out. The results indicate that the government’s approach has significantly changed the systematic development of the new-era tourism sector. The government has actively catalyzed innovation and pursued various initiatives to promote active tourism in Bali through services based on Cleanliness, Health, Safety, and Environment Sustainability. Financial assistance in the form of capital and tourism grants for industry players has also had a high impact on change. The emergence of online tourism destinations is a critical innovation influencing change. The implication of this research is that the top-down approach of the government can be an effective accelerator of social change in the tourism sector, and financial assistance, coupled with innovative approaches, can promote the recovery of the tourism industry.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 April 2023
ISBN
10.2991/978-2-38476-048-0_57
ISSN
2352-5398
DOI
10.2991/978-2-38476-048-0_57How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Febby Dt. Bangso
AU  - Sundring Pantja Djati
AU  - Himawan Brahmantyo
AU  - Margaretha Hanita
PY  - 2023
DA  - 2023/04/27
TI  - Revitalizing Bali’s Tourism: The Government’s Role in Driving Innovation and Change After COVID-19
BT  - Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
PB  - Atlantis Press
SP  - 536
EP  - 554
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-048-0_57
DO  - 10.2991/978-2-38476-048-0_57
ID  - Bangso2023
ER  -