Social Media Branding: Driving Economic Growth in Singapore’s Creative City Movement

DOI

10.2991/978-2-38476-048-0_10How to use a DOI?

Keywords

Social media; Branding; Creative city; Economic growth; Singapore

Abstract

This study examines the use of social media to brand Singapore as a creative city of design, which is capable of promoting regional economic growth and fostering an exciting urban environment. Using qualitative research, this study accurately describes the facts and characteristics of Singapore‘s efforts to become a creative city. The study‘s results suggest that social media is an effective tool in branding Singapore as a creative city, and that the city’s innovative urban society activities are driving economic growth. The implications of this study are that cities can use social media to brand themselves as creative cities, and that this branding can drive economic growth and improve the urban environment.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Prayudi
AU  - Kartika Ayu Ardhanariswari
AU  - Ninik Probosari
AU  - Dias Regian Pingkan
PY  - 2023
DA  - 2023/04/27
TI  - Social Media Branding: Driving Economic Growth in Singapore’s Creative City Movement
BT  - Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
PB  - Atlantis Press
SP  - 87
EP  - 93
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-048-0_10
DO  - 10.2991/978-2-38476-048-0_10
ID  - 2023
ER  -