The Effect of the Dimensions of Corporate Communication on Customer Satisfaction of Sharia Mandiri Bank in Medan
Authors
Adelina Lubis, Ritha Dalimunthe, Yeni Absah, Beby Karina Fawzeea
Corresponding Author
Adelina Lubis
Available Online August 2019.
- DOI
- 10.2991/icas-19.2019.29How to use a DOI?
- Keywords
- corporate communication; customer satisfaction; Sharia Mandiri Bank
- Abstract
The aim of this research is to determine the effect of the dimensions of corporate communication on customer satisfaction of Sharia Mandiri Bank in Medan. This research is an associative whether the sample of this research is 92 customers which take using simple random sampling technique. The methods of collecting data use documentation and questionnaires. The analysis technique uses multiple linear regression. The results of this research indicate that the dimensions of corporate communication have an effect on the customer satisfaction of Sharia Mandiri Bank in Medan.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Adelina Lubis AU - Ritha Dalimunthe AU - Yeni Absah AU - Beby Karina Fawzeea PY - 2019/08 DA - 2019/08 TI - The Effect of the Dimensions of Corporate Communication on Customer Satisfaction of Sharia Mandiri Bank in Medan BT - Proceedings of the First International Conference on Administration Science (ICAS 2019) PB - Atlantis Press SP - 134 EP - 138 SN - 2352-5398 UR - https://doi.org/10.2991/icas-19.2019.29 DO - 10.2991/icas-19.2019.29 ID - Lubis2019/08 ER -